Video: Finding End User Buyers

Learn to maximize your domain sales by finding end user buyers in our latest video, brought to you by Paul Goldstone and Morgan Linton. In this episode of the iGoldrush Report, we answer the question most often asked by domainers — How do I find end users to buy my domains? Our three tips will show you how to find potential buyers that have both a need and a budget for your domain.

When it comes to selling your domains keep in mind that that every domain and every buyer is different. What works great for one deal may not work as well for the next. It really comes down to pricing and timing above everything else.

One of the most important things to remember before you start the process is that the price of the name must be reasonable. When you’re approaching someone about buying a name, you really want to keep it in the $2,500 to $25,000 price range. While you may have names that would go for more, save those for inbound offers and inquiries that you receive rather than approaching someone with that price range. It’s always great to sell those high-value names as well, but for approaching end users, you should really try to keep to domains that you can sell within that sweet spot.

Lastly, you want to approach real end users rather than domain investors, as they’re looking for wholesale prices.

Now for our tips —

1. Search Google –

Go to Google, type in the keywords in your domain and see who is advertising. You want to find end users who are currently spending advertising dollars on those keywords. Look up and down the list of advertisers and see which are using keywords in their ads related to your domain. Those are the ones that you want to go after first.

Now that you have a few potential end users, head on over to DomainTools, which we highly recommend. Plug the advertisers domain into DomainTools to learn more about the potential buyer. You want to know who owns the domain, how many domains they own, and even the history of some of those domains.

Now that you’ve narrowed your list, it’s time to contact them. It’s appropriate to initially send a letter via email, but don’t send a sales letter. Keep it simple and informal —

If you find, in performing a Google search, that no one is advertising for those terms, then you likely want to look for a different domain to sell.

In addition to those paying for advertising on that keyword, you should also look for those who are trying to rank for the keywords, as they may see some value in owning your domain as well.

Go to Google and perform the same keyword search. Instead of looking at the advertisers though, look through pages 2 and 3 of the search results for those using your keyword/phrase in their title tags. These are people who are trying to rank well for a particular keyword/phrase and may see some value in buying your domain.

For example, let’s say you own a geo-targeted domain — LosAngelesHardwareStores.com

You search Google for Los Angeles Hardware Store and on page 2, you find a hardware store in Los Angeles that is competing for page 1 in Google.

Go ahead and write an example, similar to the example above. If they get back to you, hop on the phone with them and try to strike a deal.

2. Repeat with Bing –

Head on over to Bing and do the same keyword search looking for both advertisers and those who want to rank for your keywords.

3. Utilize Domaining Tools

In addition to DomainTools, you’ll want to use the Google Adwords Keyword tool, probably our number one go-to tool. Try a search for your keyword and see how much advertisers are currently paying for that particular term. They could be spending thousands per month on a high cpc name.

After you’ve exhausted Google’s keyword tool, head over to Spyfu. This handy tool will give you an estimate on how much money an advertiser is spending on a particular page.

Using both tools, if the domain you’re looking to sell has a low CPC, then you likely are not going to sell it and should instead look at different domains.

Remember, end users want to gain an edge in the search engine ranking positions (SERPS) or use it to help with their advertising. Rather than randomly contacting people and catching them off guard, focus on finding people who already have a need for the name you’re offering.

If you’ve missed an episode of the iGoldrush Report, catch up here!

About iGoldrush Report: Paul Goldstone (iGoldrush CEO and entrepreneur) and Morgan Linton (popular blogger, domain investor, developer, entrepreneur) bring their expertise to you in an exclusive monthly video series that focuses on all topics related to domain names.

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