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Keyword browsing pioneer, RealNames, has shut down their service. The company blames Microsoft for their closure after the software mega-giant declined to renew their contract with the company.…
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VeriSign and RealNames announced a new deal that would allow the keyword browsing company to sell keywords through VeriSign’s network of domain name Registrars. The deal is designed to build demand for the keyword browsing service, which allows companies to purchase simplified keyword that would direct to the domain name.…
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Microsoft is pushing the RealNames service to form a standard in the keyword game started by America Online. The RealNames software substitutes complicated urls with easy-to-remember keywords, but leaves the decision of which url to replace with which keyword open to the portal (which will likely side with the highest …
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A new company in California, Centraal, plans to give web surfers a new way to remember domains. Under their plan, web surfers would not have to type in the ‘old-school’ www. and .com in their address bars. Instead, Centraal would sell the names like ‘Joe’s Garage’ to the owner of …
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