SEO (Search Engine Optimization)

SEO is an acronym for Search Engine Optimization, and refers to the process of making a web page or web site more attractive to search engines so that they appear higher in the list of results when users search for a specific keyword or phrase.  The advantages of having your product or service appear on the first or even first few pages of results when a user looks for what you offer are clear.  Most online companies work hard to optimize their ranking in search engines and in many cases pay a lot of money to experts to accomplish this task.