PPA (Pay-Per-Action)

PPA is the acronym for Pay Per Action, also known as Pay Per Acquisition.  PPA refers to the advertising process by which an advertiser pays the publisher every time a visitor takes a pre-determined action, such as buying a product or service, or submitting a form.  This is not to …
Continue Reading...

 

PPC (Pay-Per-Click)

PPC is the acronym for Pay Per Click, which refers to the advertising process by which an advertiser pays the publisher every time a visitor clicks on the advertiser’s link.  This is not to be confused with PPA (Pay Per Action) where the advertiser only gets paid if the visitor …
Continue Reading...

 

Punycode

Punycode is the encoding syntax used to translate a Unicode string into an ASCII string (and vice versa) for the purpose of managing Internationalized Domain Names (IDNs).…
Continue Reading...