Black-Hat SEO

Black-hat search engine optimization is also referred to as Spamdexing.  This describes tactics sometimes used to get search engines to rank a page or site higher in results for specific keywords.  Common methods of Black-hat SEO involve repeating keywords or phrases, and are seen as ‘trickery’ by the leading search engines. Google and most other search engines will penalize or even ban pages that use Black Hat SEO tactics.